How to Sell to an ‘Informed’ Buyer?

Recently while on a regular check-up for my 2-year old son, our paediatrician advised a routine surgery for him. While it is common for medical experts to marry the word 'Routine' with 'Surgery', as a common man with zero medical knowledge it is very perplexing for me on how 'routine' and 'surgery' can even be … Continue reading How to Sell to an ‘Informed’ Buyer?

Rejuvenation- What’s your mantra for it?

As professionals in today's information age we invest a significant time towards improving our performance, acquiring newer skills, expanding our knowledge base, competing fiercely in a ruthless & unforgiving environment. The advent of Information Technology has only added to the complexities of an individual's professional life. We now see ourselves devoting a sizeable amount of … Continue reading Rejuvenation- What’s your mantra for it?

Follow Up Emails

Follow up emails tend to be a difficult task because we have to often use these follow-ups to do a routine check on the current status of a prospect's requirement. Let's look at couple of typical scenarios where we need to do a follow-up- Scenario 1- Some prospects have a definite need however their decision-making … Continue reading Follow Up Emails

Never minimize the role of Executive assitants/Gatekeepers

We all have been trained and taught on how the role of administrative staff that you encounter should never be underestimated. Whenever there is a chance you should never miss to give such people their due credit. In a recent case when I first contacted the prospect via email (he hadn't given his contact number) … Continue reading Never minimize the role of Executive assitants/Gatekeepers

“That’s a great question”

We all know the importance of following standard sales best practices like intelligent conversations, do-based questions, relationship building etc. We have been trained and consciously follow these best practices in our day to day work. Also it is a given that there are no standard scripts or rules that you can simply rote-learn when following … Continue reading “That’s a great question”